Branding with Bug Instruments
Denmark-based design agency Scandinavian DesignLab took on the task of creating a branding scheme for Copenhagen-based fashion store PARISTEXAS with a most unusual series of designs that merge bugs with musical instruments.
"The assignment involved creating an identity that breaks with the traditional thinking behind identities and by extension supports a sense of unique, international exclusivity and underground style."These are seriously a way of creating an identity that breaks the traditional thinking. Identity and uniqueness comes to my mind when I see the current branding and font selections. You can read more about it on their website.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOe_xMrN5K46v8bMruJo9kIkYJi9OI3kzWfn7Kr84EkaLy_3zpTa3JxtoepD1W8aR-ATN-I5lFiLkUDMpQvWoIauXQ1jJOXrxI7TiQgS0uoh_nMA7GgdjOyBtZoLmjTVvpc9UtZXh-DtFZ/s400/PARISTEXAS_case_01.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY0KQtbzaxeXzjSY8ZD3-coU1Oe-88khnxG_IGMOottHsVlsRBPs6L-mOmDY5bES3kBHgNefOpCCMT4xdv1kSK4qy3DCYqfGDjedy3X2d2DoAXflqixKOvkJwYYW3SPgreKagsBecoNiSj/s400/PARISTEXAS_case_03_0.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpNPot3EZ3iW6d70VWRrcmzsjWq_koxwG8a2PZV9UyjIw_IUbT_uAQiVhBqLrtQDAh9R6HuK1ZsXM91YkANUbufWl-tA7jBSyS5ekHUU_eLET7yru1Cw-JVwBIbeM_UqRClRF8WE7TRdzB/s400/PARISTEXAS_case_07.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjroN0gK4sW8fVJH0TOJ6ecLKGJ4kuE8rmcR26jZjYyqhK_nC4fZ8p2GQmtjmXW-CzpRfBeH2FVQbYS84tbf4OJUzCmyv76Ctl9ji5NKlGDSNeuKaolPkREiWwZl74d2mH28Zr9saTeF2jW/s640/PARISTEXAS_case_08.jpg)
Source: Likecool
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