Doritos Packaging Concept

I would absolutely buy Doritos on a regular bases if they change their Doritos packages to these. The color choice and the design just pop out and say "open me and eat me, I'm delicious". Petar Pavlov is the designer behind the innovative packaging concept for Doritos. His triangular structure design allows you to close the bag and keep your chips fresh. Below you can see how this system works with the scaled-down prototype.

Source: Behance

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  1. Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.