The Never Wasted Bag

With the increased awareness in eco-friendly products and waste management. Companies are always looking for ways to help and reduce their footprint on the world. Lee is one of those companies. Lee wanted to find an innovative solution that would showcase their affiliation towards eco-friendly initiatives and also spread the message amongst their customers.

To do this they created the "Never Wasted" shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.

Designed by: Happy

Source: Lovelypackage

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