Denmark-based design agency Scandinavian DesignLab took on the task of creating a branding scheme for Copenhagen-based fashion store PARISTEXAS with a most unusual series of designs that merge bugs with musical instruments.

"The assignment involved creating an identity that breaks with the traditional thinking behind identities and by extension supports a sense of unique, international exclusivity and underground style."

These are seriously a way of creating an identity that breaks the traditional thinking.  Identity and uniqueness comes to my mind when I see the current branding and font selections.  You can read more about it on their website.


Source: Likecool

Niklas Hessman a packaging designer has come up with a nice and clean design concept for Premium Pringles. He states that he and others feel that Pringles could benefit and standout if they had a premium Pringles product line.  Here is what he said about the outcome of his packaging design;

The product will stand out from the other Pringles but still having the well known tube. Simple and clean packaging design that will work on the scandinavian market for sure. Branding the product with a little poem instead of Photoshop effects.

 If I saw this packaging I would buy it just for that, even if I didn't know what Pringles were.  The minimal design of the product is clean and like Niklas stated a little poem instead of Photoshop effects could make Pringles stand out.  What do you think?

I'm not sure which I like better the packaging for this product or for the cool wood back panels. Monolith the company behind these designs has created three clean elegant wood back panels that come in oak, teak or walnut for the iPhone 4 or 4s. From what I can tell they're complete back panel replacement and I'm only assuming since it will run you $55 bucks for one of these. So if you want to make your high-tech glass and metal iPhone a little bit classier then you can head over to Monolith and pre-order one today.



Source: notcot

Matthew Lim, a recent grad student has created the EcoVinyl ($350), a turntable-headphone duo made from sustainable materials. This was created to help Sennheiser a German audio company boast their branding and draw in a younger crowd with this product. The company has already introduced sustainable packaging so how about taking it to the next step with sustainable products.

Lim created this duo by choosing high-density fiberboard, which is often used in audio-system closure boxes. He used cork for the turntable and the earphone headband; and aluminum, which he CNC'd to produce a durable body.  This ready-to-go set has a small carbon footprint with 45% fiberboard, which is recyclable and biodegradable. The metal body that it comes in can easily be removed with an Allen wrench and recycled. This product however is still a concept and Sennheiser has yet to commit to Lim's project. Either way, do you think this would help the company change it's branding to a younger crowd? Seeing how the company has been around for 60 years and only about 10% of headphone consumers knows who this company is. Leave a comment, would like to see what you think.





























Source: CoDesign