Minimal Branding by Owen + Alchemy

These bottle of juice are not only beautiful, but very clean. Almost a shame to consume the products because the packaging is so elegant with the striking contrast between the black and the different vibrant colors. The clear labels with the black satin is a nice touch as well, with the name and content detail looking like they were printed on the bottles. A little about the company below.

"Owen + Alchemy is a small ‘juice apothecary’ in Chicago’s Logan Square neighborhood, a very trendy and flourishing part of town. The owner, Anne Owen, has a background in fashion publications in Miami and wanted to bring that simple, stark and fashion-forward look to her juice bar. Her name, paired with the alchemic approach of their juice and food concoctions led us to create this brand inspired by old alchemic symbology, with a modern twist."
So what do you think of this branding?

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