Roland Tiangco's Dirt Poster

A poster the recipient completes by revealing spot-varnished type with hands made dirty by handling the poster. This is the first of a series of posters. Roland Tiangco’s dirt poster is a brilliant piece of print work that can be appreciated by both design and conceptual advertising minds alike. I don't think I would be happy if someone sent me that poster and didn't tell me about the concept. I do however think that the concept is a great idea.