Functional Outdoor Advertising


These creative and innovative billboards were designed by Ogilvy & Mather for IBM but there also useful ideas for other functions like a bench, luggage ramps and rain shelters.  Not only do these billboards promote IBM's brand but they add  functional outdoor furniture to different cities all over the world.  This is what you would call clever advertising with a purpose.



Source: Toxel

2 Comments | Post A Comment

  1. Custom Sign DesignSeptember 3, 2013 at 12:45 AM

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  2. UnknownMay 21, 2018 at 7:49 AM

    Excellent post with creative and innovative billboards that conveys effective functional outdoor advertising.
    Abizeitung Olpe | Marketing Olpe

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